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Jake Karls: Every Brand Has A Story

Virtual Keynote – January 17, 2024 – 3 PM ET

Inuit Quickbooks Canada

Sponsored by Intuit Quickbooks Canada

Co-founder + Chief Rainmaker at Mid-Day Squares

Jake Karls leveraged the story behind Mid-Day Squares by bringing consumers along for the ride, offering a behind-the-scenes look at his entrepreneurship journey. Embracing total transparency and documenting their rawest moments on social media, Jake and his partners found a new way to cut through the noise, connect with consumers, and turn them into loyal fans. Even a legal challenge from a corporate giant became an opportunity to tell a story – instead of backing down, Mid-Day Squares clapped back with an epic diss track.

In his insightful keynote, Jake shares his philosophy on the art of storytelling, its enduring power to reach people, and keeping your brand and organization relevant, so when prospects need to buy, they choose you.

Jake Karls: Co-founder + Chief Rainmaker at Mid-Day Squares

Virtual Cocktail Reception

Join us in Spatial Chat after the Keynote
4:00 – 7:00 PM ET

Sponsored by

National Bookkeeping Week Signature Drinks

The Month-End

  • 4 to 6 ounces ginger kombucha (or ginger beer)
  • Squeeze of orange
  • Handful of crushed ice

For Garnish: Cranberries, orange wedges, fresh rosemary

Turn this Mocktail into a Cocktail with 2 ounces of vodka

The Ledger

The Ledger

  • 1 ounce of fresh lemon juice
  • 1/2 ounce of maple syrup
  • Pinch of ground cinnamon

Mocktail Version: add 3 oz of club soda

Cocktail Version: add 2 oz of your choice of bourbon

(optional: add 1/2 the whites of an egg & mix in a shaker)

The Money Maker

  • 1/2 tablespoon dark brown sugar
  • 1/4 teaspoon Angostura bitters
  • 1/2 cup unsweetened pineapple juice
  • 1/4 cup coconut water
  • 2 tablespoons fresh lime juice

For Garnish: Sprig of fresh mint

Turn this Mocktail into a Cocktail with 2 ounces of rum