Jake Karls leveraged the story behind Mid-Day Squares by bringing consumers along for the ride, offering a behind-the-scenes look at his entrepreneurship journey. Embracing total transparency and documenting their rawest moments on social media, Jake and his partners found a new way to cut through the noise, connect with consumers, and turn them into loyal fans. Even a legal challenge from a corporate giant became an opportunity to tell a story – instead of backing down, Mid-Day Squares clapped back with an epic diss track.

In his insightful keynote, Jake shares his philosophy on the art of storytelling, its enduring power to reach people, and keeping your brand and organization relevant, so when prospects need to buy, they choose you.